SeedFoundation
Strategy & Transformation
A clear offer, a clear customer and a clear reason to change. I start with where the business really is, then design where it can go.
I help small businesses organise sales and customer service, optimise processes and implement AI, so everything runs faster and without chaos.
What I do
Every result grows from a foundation you can't see.
I work on the whole organism, from the roots of your process to the fruit on your P&L. Five areas, one connected system.
RootsSystems
Business Systems
Processes, CRM and data that hold the business together when it grows. Less chaos, fewer handovers lost between people and tools.
TrunkStrategy
Sales & Growth
A sales process your team can repeat: qualification, offers, follow-up and closing. Built on 10+ years inside real sales organisations.
BranchesGrowth
Customer Experience
The journey from first click to delivered parcel and second purchase. Checkout, delivery, returns and support designed as one experience.
FruitResults
AI & Automation
AI workflows and vibe-coded tools that take repetitive work off your team, so people spend their time on clients, not copy-paste.
The jungle
Every business looks like a jungle until someone builds the terraces.
Rice terraces turn a wild slope into a system where water flows exactly where it should. I do the same with sales, customer service and AI: structure first, then growth.
See how I build the terraces →Services
Ways to work together, measured by outcomes.
Start with an audit for a fast, clear diagnosis. Continue with implementation or ongoing advisory when you want the change to stick.
Coming soonJuż wkrótce
Services available soon!Usługi dostępne już wkrótce!
Join the waiting list: email hello@matyldajoanna.com. In the meantime, take a look at the tools and materials I have built with the help of AI to support businesses in processes and automation.Zapisz się na listę oczekujących: napisz na hello@matyldajoanna.com. W międzyczasie zapraszam do zakupu narzędzi i materiałów, które przygotowałam z pomocą AI, żeby wspierać firmy w procesach i automatyzacji.
Sales Process AuditSales audit · conversion analysis
Funnel and inquiry-handling process analysis, from lead to closed deal. Where you lose clients, why follow-ups fail and what to fix first.
OutcomeA prioritised fix list and a sales process map
Customer Experience AuditCustomer journey · CX
Your customer journey mapped step by step, including offer, checkout, contact, delivery and complaints.
OutcomeCustomer journey map with friction points ranked
E-commerce Sales FixE-commerce audit
Conversion, checkout, delivery and returns policy reviewed together, the way your customer experiences them.
OutcomeHigher conversion and fewer abandoned carts
CRM StarterCRM & automation
A CRM that fits how your team sells: pipeline stages, follow-up rules and reporting that people actually use.
OutcomeNo lead left without a next step
AI Automation Starter PackSales automation · AI workflows
A process audit for AI automation, then working workflows for inquiries, offers, follow-ups and customer service.
OutcomeHours of repetitive work removed every week
Business ApplicationsVibe coding · app building · dashboards
Sales tools, dashboards and web apps built in weeks with vibe coding, from booking systems to sales diagnostics.
OutcomeA working tool instead of another spreadsheet
Business Growth & Sales AdvisorySales optimisation · B2B consulting
Ongoing strategic partnership: offer optimisation, sales scripts, process analysis and decisions made with data.
OutcomeA clear offer and a team that sells it
Logistics & Transport AdvisoryE-commerce logistics & CX
Delivery cost analysis, carrier selection and negotiation, shipping processes and complaints management.
OutcomeLower delivery costs and better delivery quality
Who it's for
Small businessesE-commerce & online storesLocal service businessesLogistics companiesProducers & distributorsImporters & exportersPersonal brandsFounders & solopreneurs
What they come with
No sales processChaos in customer serviceNo CRMWeak follow-upNo automationLow conversionUnclear offer
Digital Products/shop
Tools you can use tonight.
Workbooks, playbooks and AI workflows distilled from real client work. Practical, beautifully made and ready to apply.
Process kit · 9 filesPakiet procesów · 9 plikówSales System B2BSystem Sprzedaży B2B
Process kit · DOCX, PDF, NotionPakiet procesów · DOCX, PDF, Notion
Six ready workflows, from inquiry to complaint, plus a Notion rollout dashboard.Sześć gotowych workflow, od zapytania po reklamację, i dashboard wdrożenia w Notion.
Audit tool · HTMLNarzędzie audytowe · HTMLAudit StudioAudit Studio
Tool for consultants · HTMLNarzędzie dla konsultantów · HTML
Run an AI and automation audit for your clients in 9 steps, from interview to report.Audyt AI i automatyzacji u klienta w 9 krokach, od wywiadu po raport.
Workbook · Edition 01Workbook · Edycja 01
Sales with SoulSales with Soul
Workbook · PDFWorkbook · PDF
Selling with integrity, structure and confidence.Sprzedaż z integralnością, strukturą i pewnością siebie.
Workbook · Edition 02Workbook · Edycja 02
Sales with Soul 2.0Sales with Soul 2.0
Workbook · PDFWorkbook · PDF
The next level: process, closing questions, follow-up.Kolejny poziom: proces, pytania zamykające, follow-up.
PlaybookPlaybook
AI for E-commerceAI dla e-commerce
Playbook · PDFPlaybook · PDF
AI workflows for product, service and sales in online stores.Workflow AI dla produktu, obsługi i sprzedaży w sklepach internetowych.
50 AI workflows for sales & CS Templates
10 questions that close a sale Guide
Relationships like a startup Workbook
Self-regulation Coming soon
Insights
The Growth Journal
Notes on sales, AI
& human behaviour
Customer behaviour · 9 min read
Your checkout is a conversation. Most stores end it too early.
Why delivery options, returns and trust signals decide more sales than your homepage does.
AI in business
6 min
Automate the boring part of sales first
Business systems
5 min
A CRM is a habit before it is software
Decision-making
7 min
Why good teams make slow decisions
Future of work
8 min
Vibe coding for business owners
SalesAICustomer behaviourE-commerceHuman performance
About Matylda Joanna
For more than 10 years I gained experience in international corporations and organisations that set the standards in their industries. Working where sales, logistics, e-commerce and customer service meet, I learned from the inside how a business really works: its processes, challenges and the dependencies that are often invisible from the outside.Today I combine that experience with business analysis, AI and knowledge of human behaviour to design better systems for companies.
My story runs through B2B sales, complex logistics and building relationships and processes from scratch. I understand the chaos that comes with growth, and I know how to turn it into an orderly structure. That's why
- sales
- customer service
- processes
- CRM
- logistics
- KPIs
- communication
are analysed as one system.
I have worked in environments where success depended not only on a good offer, but also on the right communication, implementation, speed of response, consistency and quality of process.
My professional experience includes work at organisations such as Japan Tobacco International, InPost, DHL, Rohlig SUUS Logistics and Raben. My day-to-day responsibilities included B2B sales, working with business clients and across the organisation, managing multi-million portfolios, analysing processes and implementing services.
Today I use that experience to help companies design effective systems and introduce changes that deliver real value.
Work with me → My career on LinkedInlinkedin.com/in/matyldajoannarymacka↗
SalesB2B & key account management
LogisticsLeading carriers & forwarders
FMCGRetail & distribution
E-commerceCheckout & conversion
AIAutomation & vibe coding
Contact
There is usually a better system behind better results.
Write directly: hello@matyldajoanna.com
Call: +48 693 004 049
Connect on LinkedIn